Joshua Hirsch has joined Deutsch LA as executive VP/executive creative technology director. Previously, he served as chief technology officer at Publicis Kaplan Thaler where he oversaw the agency’s technology and innovation practice. Perhaps Hirsch’s most notable creative achievement to date is his contribution to the HBO “Voyeur” Project while at Big Spaceship. His team created a New York panorama that brought voyeuristic tales to life, illustrating HBO as a leader in both TV and storytelling via an initiative out of BBDO New York.
At Deutsch LA, Hirsch will lead the agency’s team of 55 in-house developers, which is known for building enterprise-level websites for brands like Volkswagen, social campaigns for Taco Bell, and digital product invention for Esurance and Pop Secret, among other things.
“We’ve made giant digital strides over the last three years, but we’re not content. Our goal is to be the best digital agency in the business,” said Winston Binch, chief digital officer at Deutsch LA. “Joshua is one of the smartest and most respected technologists in the advertising business.”
Hirsch got his start in the industry coding and designing websites. After stints as a senior designer/developer at Guggenheim.com and Asymptote, he joined Brooklyn digital agency Big Spaceship in 2002. Starting as the agency’s sole coder, he soon became a partner and minister of technology, serving as mentor and leader of the technology team responsible for building numerous award-winning digital projects for over a decade.
Hirsch is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe product launches.