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    Deutsch LA elevates Kelsey Hodgkin to head of strategy

    By SHOOTUpdated:No Comments1112 Views
    LOS ANGELES --

    Kelsey Hodgkin has been elevated to head of strategy at Deutsch LA.

    Kim Getty, president of Deutsch’s Los Angeles office, said of Hodgkin, “She brings cultural intelligence to every project she touches and has been an instrumental part of our strategy department for years.”

    Hodgkin joined Deutsch in 2014 as EVP, group strategy director, leading strategy work for marquee clients across the agency’s Los Angeles roster. Most recently, she’s spearheaded strategic work for Target’s Back to School and licensing efforts, Tarana Burke’s #MeToo movement and Tile’s first advertising campaign which won two Bronze Lions at Cannes.

    “What gets me most excited about this next chapter and about all the possibilities that lie ahead is the brilliant team,” says Hodgkin. “It is a privilege to have the opportunity to lead them with all their diverse and wonderful thinking.”

    Hodgkin has more than 15 years of strategy experience. She has worked in three different countries and four different cities at global agencies including BBH, Ponce Buenos Aires, Modernista! and Mullen before arriving at Deutsch. Hodgkin has developed strategies for brands such as Diet Coke, Tesco, British Airways, Google, Amazon, Adidas, and Toms.

    Born and raised in London, Hodgkin graduated from the University of Edinburgh with a master’s degree in history.

    Tags:DeutschKelsey Hodgkin



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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