CLIENT
Coors Brewing Company/Aspen Edge.
PRODUCTION CO.
Tool of North America, Santa Monica.
Erich Joiner, director; Pascal Lebegue, DP; Jennifer Siegel, executive producer; Amy DeLossa, head of production; Joby Ochsner, producer; Kelly Christensen, production supervisor. "Backyard" was shot in Encino, Calif., while "19th Hole" was lensed in Whittier, Calif.
AGENCY
Deutsch LA.
Eric Hirshberg, managing partner/executive creative director; Michael Kadin, senior VP/associate creative director/art director; Eric Springer, senior VP/associate creative director/copywriter; Yooly Mukai, art director; Randy Morton, senior VP/director of broadcast production; Kate Ayrton, senior producer.
EDITORIAL
Nomad Editing Company, Santa Monica.
Jim Hutchins, editor; Joaquin Machado, assistant editor; Susye Idema de Melega, producer.
POST
R!OT, Santa Monica.
Bob Festa, colorist; Jason Frank, online editor/Inferno artist.
AUDIO POST
RavensWork, Venice, Calif.
Robert Feist, mixer.
THE SPOTS
"Backyard" opens on a barbecue scene, where two guys standing near a grill and an ice-filled bucket of bottled beers get into a one-upmanship contest. One of the men makes a comparison between "a low-carb beer " and "a great tasting low-carb beer," the latter of which is an Aspen. "Sort of like where you went to college and where I went to college," the man tells his friend. The buddy responds, "Oh, you mean like the number of girls you’ve dated, and the number of girls I’ve dated." In a final comparison, the first man says, "It’s more like your steak"—he grabs a steak off the grill and tosses it to the ground—"and my steaks," he concludes, indicating the sizzling meats left on the grill. "19th Hole" features a similar scenario, which takes place in a bar. There the man continues his comparisons of golf clubs and golf games, as well as hairlines. Both :30s end with the tag, "Arguably, the best low-carb lager."
Spots broke Aug. 9.
