CLIENT
Novartis/Lamisil.
PRODUCTION CO.
Wild Brain, San Francisco.
Phil Robinson, director; Nina Rappaport, producer; Joe Henke, animation supervisor; Ed Davis, lighting director; Eric Schroeder, production manager; Seryong Kim, modeling supervisor; Andrea Mansour, head of commercials.
AGENCY
Deutsch New York.
Kathy Delaney, managing partner/executive creative director; Michael DePirro, senior VP/group creative director/art director; Lisa Garrone, VP/group creative director/copywriter; Jim Frame, executive VP/director of broadcast production; Richard Horlick, senior producer.
EDITORIAL
Wild Brain.
Alex Hauser, editor.
AUDIO POST
Crescendo! Studios, San Francisco.
Jay Shilliday, mixer.
Laredo Audio Post, New York.
Peter Buccellato, mixer.
MUSIC/SOUND DESIGN
Fluid, New York.
Andrew Sherman and Andy Mendelson, composers; Fred Szymanski, sound designer; David Shapiro, executive producer; Brad Stratton, producer.
THE SPOT
"It’s Alive" features an animated yellow, flaky, cross-eyed critter named Digger the Dermatophyte, who introduces viewers to the world of fungal nail infection. Digger climbs under a toenail and makes himself comfortable in the nail bed, invites friends to do the same and destroys the healthy tissue. Unfortunately for Digger, there’s Lamisil tablets, which takes care of the nail infection, as well as Digger and his pals.
Spot broke April 12.