CLIENT
Verizon SuperPages.com.
PRODUCTION CO.
hungry man, bicoastal/international.
David Shane, director; Scott Buttfield, DP; Steve Orent, Dan Duffy and Caroline Gibney, executive producers; Francine Weiner, producer. Shot on location in Los Angeles.
AGENCY
Deutsch, New York.
Kathy Delaney, managing director/executive creative director; Cheryl Van Ooyen, senior VP/group creative director/copywriter; Matt Myers, art director; Bruce Andreini, producer.
EDITORIAL
Mad River Post, New York.
Dick Gordon, editor; Jason McDonald, assistant editor; Laura Relovsky, producer.
POST
Tape House Editorial Company, New York.
Milan Boncich, colorist.
VISUAL EFFECTS
525 Studios, Santa Monica.
Patrick Poulatian, Steve Scott and Alex Romano, visual effects artists; Kirsten Andersen, visual effects producer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer/engineer.
MUSIC
Asche & Spencer, Minneapolis and Venice.
Thomas Elm and Danny Stein, composers; Thad Spencer, creative director; Janell Schmitt, producer.
THE SPOT
In "Lassie’s Last Straw" (:30), the popular canine is shown saving Timmy from a burning barn, a twister, and a kidnapping by circus folk. Looking up "Pet Adoptions" on Verizon SuperPages.com, Lassie changes her life for the better—the end shot shows the dog in her new, luxurious home, being told, "Finish your caviar," by her wealthy owner.
Spot broke June 18.