Register

    Derek McNeill named head of U.S. music licensing at Syn

    By SHOOTUpdated:No Comments782 Views
    LOS ANGELES --

    Syn has expanded its global team with Derek McNeill as head of U.S. music licensing. A Los Angeles-based entertainment professional with almost two decades of experience in licensing, client relations and digital content management, McNeill has negotiated and managed agreements with every major record label, as well as a variety of indie labels, music publishers and artists. In addition to his music work, McNeill has brokered deals with entertainment studios, tech companies and consumer brands.

    Over the course of his career, McNeill has music supervised and curated music for a variety of creative ventures, including two recent feature documentaries and a 2021 Webby Award nominated Amazon Alexa project. Clients he has provided music solutions for include American Idol, AT&T, Coca-Cola, LACMA, Rock The Vote, Tony Hawk and Univision. McNeill’s role with Syn expands its Los Angeles presence to deepen new licensing opportunities for film, television, advertising and gaming.

    Syn, a global music studio and agency founded by Nick Wood and Simon and Yasmin Le Bon, creates sonic branding, original music, and sound design for advertising, entertainment and networks, along with location-based sonic environments and live curated music for hotels. 

    Tags:Derek McNeillSyn



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

    MySHOOT Profiles


    Add A Comment