Tim Reilly has joined customer experience agency DEFINITION 6 (D6) as creative director. Reilly, a creative and writer, brings almost two decades of experience creating movie trailers, social media content, marketing strategies, and promo work for HBO, Turner, Sony Pictures, 20th Century Fox, and Paramount+, among assorted other entertainment brands.
Most recently, Reilly ran Newest Industries, a creative and content management consulting firm, where he conceived and directed behind-the-scenes content and developed scripted social media campaigns for such clients as A24, Netflix, and FX, among others.
Prior to that, Reilly worked as a creative director at Turner Classic Movies for 15 years. There, he led a team of writers and producers creating promotions and content for a portfolio of classic film franchises across multiple platforms. Reilly highlighted his work with the Imagineers at Disney where he updated and rebranded The Great Movie Ride at Walt Disney World Resort with new video installations and scripting. He was also instrumental in positioning TCM as the authoritative curator of classic movies by facilitating events such as “Summer Under the Stars,” The TCM Classic Film Festival, and The TCM Classic Cruise. During his tenure, Reilly was recognized with Promax Awards for “31 Days of Oscar” and Fathom Events, among others.
During this time, he also partnered with The Criterion Collection to launch and promote FilmStruck, an art-housing streaming service. Reilly coordinated the rollout of FilmStruck across multiple platforms and cultivated long-form shoulder content to give context to directors and themes featured on the platform.
Reilly has also held a position as sr. writer-producer at HBO where he developed scripted, and produced promotional campaigns for series and specials including Six Feet Under, Sex and the City, Chris Rock: Never Scared, Inside the NFL, and Real Time with Bill Maher.
“Tim is, quite simply, an inspired storyteller and fantastic writer, as well as a great 360-degree creative,” said Crystal Hall, D6 SVP/creative director. “He pulls from a wide and varied background that is perfect for our clients.”
Reilly shared, “I’m especially excited to bring my ideas into the fold for entertainment marketing campaigns, collaborating with the data and analytics team. Coming from a writing and economics background, I have a healthy respect for the data-driven approach to winning hearts and minds. That’s what we’re trying to do at the end of the day. The best creative lives within boundaries. It needs some structure to latch onto in order to grow–like a tomato plant in a cage.”
Reilly further noted, “On top of knowing and collaborating with some of the people at D6 going back to my HBO days, I’ve already witnessed how community and culture is just as important to the team here as it is to me. You can’t put a price on that. I’m eager to build on those relationships and forge new ones.”
Open Swim Signs Director/Photographer Karen Haberberg
Open Swim has signed director/photographer Karen Haberberg for both live-action and live-action/print combo projects, kicking off with a new campaign for Empower Federal Credit Union for which she helmed the still portion while Marc Andrรฉ Debruyne directed the live action. The two filmmakers worked together to cover social for the campaign. Known for her honest and impactful studio portraiture and documentary-style photography, Haberberg has turned out work thatโs been featured in ABC News, Good Morning America and Huffington Post, among others. She has earned numerous awards, including Annual Photography Awards, Juliet Margaret Cameron Awards, a Pollux Award and more. โKaren is not only an extraordinary talent, but she is a lovely person,โ said EP Amyliz Pera. โWe have been working together unofficially for years, sharing a love of the craft. I knew everyone would feel the way I do about her. Karen is not an add-on when sheโs working with us--she is part of the core Open Swim team. On our recent Empower shoot, she and the director [Debruyne] really had each otherโs backs โ sometimes the shooter needs to be a fly on the wall, but in this case, it was โall hands on deckโ, and throughout the day, they were both fully capturing content.โ Haberbergโs career in healthcare photography really blossomed with her first published book, โAn Ordinary Day: Kids With Rare Genetic Conditions,โ inspired by the loss of her brother. She works globally on video and photography projects across many genres, including corporate, pharma, hospitality, lifestyle and travel. An active board member of American Society of Media Professionals and several other organizations, she teaches photography, lectures nationwide and has... Read More