Customer experience agency Definition 6 (D6) has hired Nicholas Lucin as SVP/executive producer. Lucin is an Emmy Award-winning media marketing executive with more than 15 years of experience in the broadcast industry.
Lucin fulfills a key leadership role in D6’s growing entertainment group, with clients that include Paramount+, Nickelodeon, HBO Max, A&E, and CBS Sports. Most recently, he was director of creative operations for Nexstar Media Group (previously Tribune Media), where he led the on-air creative operations, supported marketing, and managed the development of proprietary technologies. He was also instrumental in the integration of social media in traditional and evolving media, among other responsibilities. Prior to that, he was design director/news graphics manager at CBS, where he helped develop marketing campaigns for TV, print, and digital, and led the creative vision for program and event-specific campaigns for the Los Angeles Lakers and LA Auto Show. Lucin started his career in motion graphics for broadcast, holding various design roles at CBS Philly and USA Network.
Google Witness At Antitrust Trial Says Government Underestimates Competition For Online Advertising
Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech giant faces, an expert hired by Google testified Thursday.
Mark Israel, an economist who prepared an expert report on Google's behalf, said the government's claims that Google holds a monopoly over advertising technology are improperly focused on a narrow market the government defines as "open web display advertising," essentially the rectangular ads that appear on the top and along the right hand side of a web page when a consumer browses the web on a desktop computer.
But the government's case fails to account for a variety of competition that occurs beyond those rectangular boxes, Israel said. In the real world, advertisers have dramatically shifted where they spend money to social media companies like Facebook and TikTok, and online retailers like Amazon.
When you account for all online display advertising, not just the narrow segment defined by the government's case, Google gets just 10% of the U.S. market share as of 2022, he said. That's down from roughly 15% a decade ago.
In addition, advertisers have moved away from placing their ads on the screens of desktop and laptop computers where Google is alleged to control the market, with money migrating to ads placed on apps and mobile device screens. Israel cited marketing data showing display ad spending on desktop and laptop devices has decreased from 71% in 2013 to 17% in 2022.
The government's case "seems to miss where the competition is today," Israel said.
His testimony comes as Google wraps up its defense in the third week of an antitrust trial that began earlier this month in Alexandria,... Read More