MPC, the Academy Award-winning visual effects and creative studio known for its work in advertising and feature films, has named Camila De Biaggi as sr. executive producer in New York and brought Angela Lupo on board as managing director.
Lupo joins MPC NY from Method Studios where she was VP, executive producer. Lupo brings a wealth of experience gained from working in the industry for two decades at both Company3 and Method, along with an impressive understanding of the New York creative scene.
De Biaggi, who has been at MPC for over five years, has established and grown the creative reputation and profile of MPC NY. De Biaggi will now be focusing on the studio’s creative projects, client relationship management and sales.
Digital agency Barbarian has named Adam Gloo as its chief creative officer.
With over a decade of creative leadership experience, Gloo has shaped standout work at agencies including VML, 360i/Dentsu Creative, and most recently, SPCSHP (formerly Big Spaceship). During that time, he led teams that developed award-winning campaigns for brands such as Starbucks, Oreo, HBO, Absolut, Vanguard, and Google.
“Great creative work isn’t just about emotional connection--it must also provide real value to audiences. There’s too much noise in the market, and I’m not interested in adding to it,” said Gloo. “At Barbarian, my goal is to foster an environment where smart, unexpected ideas can thrive, and where technology and creativity combine to produce truly standout work. I’ve admired Barbarian since I started in this industry, and I am honored to now share the responsibility of leading it forward.”
Gloo brings a unique perspective to creative leadership, placing a high premium on both the power of curiosity, and the value of clear communication. He believes that curiosity is crucial to maintaining a technological and cultural edge, and that communication has the power to either drive a project forward, or grind it to a halt. Rather than implementing wholesale changes across the agency, he is focused on breaking down barriers to innovation and ensuring that technology serves as a catalyst for Barbarian’s creative work.
“Adam brings the kind of creative leadership that doesn’t just push out work--it pushes brands forward,” said Jeff Blackman, managing director at Barbarian. “He understands how to merge technology and creativity in a way that makes people care and inspires action. His vision will help us break through the... Read More
