Jack Perone has been named chief strategy officer of DDB Chicago, responsible for heading the planning department for the agency. He previously served as VP, director of planning and global planning director at J. Walter Thompson, and will transition into the new role of CSO effective on November 3.
Perone will report to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions.
During his 18-year career at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Tylenol, Motrin, Kit Kat and Special K..
A multi-award winning planner with more than 20 years’ advertising experience, Perone has also served as a 2012 Effie Judge and as a 2013 Cannes Young Marketer Judge, and is a 2014 APG Canada Board Member.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More