Crispin Porter + Bogusky (CP+B), Miami, and DDB Brazil, Sáo Paulo, each scored a Grand Prix at this year’s Cannes International Advertising Festival in the Cyber Lions competition. CP+B took its honor for a Method campaign called “Come Clean.” The interactive effort for the environmentally conscious household product maker features a Web site where users can type sentences and words on to a woman’s hands; she then washes the words away with Method hand soap.
Meanwhile DDB Brazil scored its Grand Prix for a campaign titled “Reality Advertising,” for Henkel’s Super Bonder Instant Glue. The Interactive agency of the year honors went to DDB Brazil; coming in second was CP+B, with Euro RSCG 4D, Sáo Paulo, finishing third.
GOLD RUSH
The Cyber jury, led by P.J. Pereira, executive creative director at AKQA, San Francisco, awarded 15 Gold Lions. R/GA, New York, scored a Gold Lion in the sportswear, fashion and clothing category for Nike Lab’s “Holiday ’04.”
The Mini Cooper “Counterfeit” campaign out of CP+B–which in addition to its interactive components also included spots and a DVD directed by Bryan Buckley of bicoastal/international Hungry Man–scored a Gold Lion in the interactive campaign category. (The overall campaign scored a Titanium Lion, while the TV spot “Counterfeit” won a Gold Lion in the film competition in the cars category; see separate stories, p. 1.)
“The True Adventures of Chad,” part of the Sega Super Monkey Ball campaign created by Mekanism, San Francisco, won a gold in the interactive campaigns category.
Brazil scored a trio of Gold Lions. A package from DDB Brazil for FedEx called “Just In Time” won a Gold Lion in consumer products and services, as did the agency’s interactive campaign for Companhia Athletica called “Run,” which won in the travel, entertainment and leisure category. Tequila Sáo Paulo scored a Gold Lion in the sportswear, fashion and clothing category for adidas’ “Tall” package.
Volvo’s “Life on Board” package out of Euro RSCG 4D/Fuel, Amsterdam, won a Gold Lion for interactive campaign. (The overall campaign won a Titanium Lion; see separate story, p. 1.) “Kicking” and “Bingo,” two viral ads for appealnow.com, via Nitro London, and directed by Eden Diebel of Great Guns, London, each won Gold Lions in the viral marketing/digital video spots for the Internet. The Mini Relaunch campaign from BBDO Interone, Hamburg, won a Gold Lion for automotive. Mini Canada scored a Gold Lion for its “Black Sheep” package out of Taxi, Toronto; the project won in the automotive category. Film B.O.M. Productions’ “A Bittersweet Life,” via D.O.E.S., Seoul, Korea, scored a Gold Lion for travel, entertainment and leisure. Tokyo FM Broadcasting/Toshiba Corporation’s “FM Festival 2004” won a Gold Lion for agency Dentsu, Tokyo, in the publications and media category. Tre’s “Extreme,” out of Lowe Tesch, Stockholm, won a Gold Lion for consumer products and services. And Amnesty International’s “Death Penalty” campaign out of CP Communication Proximity, Spain, won a Gold Lion in the viral marketing/email marketing category.
