CLIENT
DaimlerChrysler/Dodge Ram 1500.
PRODUCTION CO.
Ritts/Hayden, Los Angeles.
Lance Kelleher, director; Sal Totino, DP; Bill Hayden, executive producer; Pat Frazier, producer; Martha Davis, production manager. Shot on location in Irwindale, Calif.; Salt Lake City; and Astoria and Salem, Ore.
AGENCY
PentaMark Worldwide, Troy, Mich.
Bill Morden, executive VP/chief creative director; Craig Macintosh, copywriter; Larry Donabedian, art director; Mike Menlo, executive producer; Chris Forrest, producer; Hugh Broder, director of broadcast production.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Ben Longland, editor; Olaf Garcia, assistant editor; Linda Carlson, executive producer/managing director; Corina Denison, producer.
POST/VISUAL EFFECTS
Digital Domain, Venice, Calif.
Stephanie Gilgar, visual effects producer; Les Ekker, visual effects supervisor; Chris House, visual effects coordinator; Joana Cruz, Scott Rader, Fred Raimondi, Hilary Sperling and Perri Wainwright, compositors; Jay Barton, Roger Borelli, Karl Denham, Jeff Dierstein, Brad Herman, John Lima, David McLean, Richard Morton, Peter Nye, Kian Salar Saleh, Marcus Salzmann, Mark Wilson and Doug Wolf, modeling and FX; Del DiPierro, Jason Doss, Scott Edelstein, Debi Lyons, Aaron Singer and Chris Simmons, integration; Richard Kriegler, matte painter; Jerry Clyatt, Meredith Hook, Doyle Smith and Christopher Wood, rotoscopers.
Company 3, Santa Monica.
Mike Pethel, colorist.
AUDIO POST/SOUND DESIGN
Endless Noise, Los Angeles.
Jeff Elmassian, mixer/sound designer; Barry Goldberg, engineer; Nathan Jenkins, assistant engineer; Kacy Palmieri, associate producer.
THE SPOTS
Two :30s feature remixes of Aerosmith’s "Just Push Play" to highlight the 2002 Dodge Ram 1500 in the company’s "Truckville" campaign. In "Reflections," a black Dodge Ram 1500 passes a tractor-trailer bearing the Aerosmith logo on the way through a desert until reaching the metropolis of Truckville. "Truckville" shows the Ram 1500 escaping the city and stopping in the desert, as its mysterious driver climbs out to illuminate a bright Truckville sign. Both spots end with title cards reading, "The new mayor of Truckville" and "Take life by the horns."
Spots broke in September.