Mr. Moviefone’s booming voice has been satirized on TV shows like Seinfeld, The Simpsons and Late Show With David Letterman. Now, the creative team at Crispin Porter+Bogusky (CP+B), Miami, is having fun with it in a new spot for Moviefone.com called "Robot" that is running both in movie theaters and on television. Directed by Dayton/Faris—Jonathan and Valerie, respectively—of bicoastal Bob Industries, the clever :30 takes us back in time and shows us how difficult it was for Moviefone president Russell Leatherman, the voice of Mr. Moviefone, to grow up sounding like that.
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CLIENT
Moviefone.
PRODUCTION CO.
Bob Industries, bicoastal.
Jonathan Dayton and Valerie Faris, directors; Lance Acord, DP; T.K. Knowles, John O’Grady and Chuck Ryant, executive producers; Bart Lipton, producer. Shot on location in Los Angeles.
AGENCY
Crispin, Porter+Bogusky, Miami.
Alex Bogusky, executive creative director; Alex Burnard and Mike del Marmol, art directors; Dave Schiff, copywriter; David Rolfe, head of production/senior producer.
EDITORIAL
The Whitehouse, Santa Monica.
Rick Lawley, editor; Cory Livingston, assistant editor; Lara Pilla, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
R!OT, Santa Monica.
Jason Frank, online editor/visual effects compositor; Lesley Robson-Foster, visual effects supervisor; D. Todd Davidovich, executive producer/producer.
Ascent Media Labs, Burbank, Calif.
Matt McFarland, digital imaging manager.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Samuel Casas, assistant mixer.
MUSIC/SOUND DESIGN
stimmüng, Santa Monica.
Jason Johnson, composer; Gus Koven, sound designer; Michael Baird, assistant sound designer; Ceinwyn Clark, executive producer.