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    Dawn Reese Named SVP, Managing Director of UM Studios

    By SHOOTUpdated:No Comments4741 Views
    Dawn Reese
    NEW YORK --

    UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which was back in June awarded its first Cannes Lions Grand Prix, in the Entertainment Lions competition, for the documentary film, 5B, commissioned by client, Johnson & Johnson.

    Named after San Francisco General Hospital’s ward 5B which opened in 1983 as the first full-fledged hospital unit dedicated to treating people with AIDS, the documentary was directed by Dan Krauss of Saville Productions. The moving film shows the positive power of nursing, continuing a theme which Johnson & Johnson has championed over the years.

    In her new role, Reese will lead the UM Studios team and practice across all U.S. offices, partnering with client business leaders to create strategic business plans and oversee creative content strategies that drive client business objectives. She will also focus on analyzing key metrics to help teams implement solutions that will drive clients’ market share, revenue, brand affinity and more.

    “With more than 20 years of media and marketing experience, Dawn brings the perfect mix of strategic vision and creative agility to the UM Studios team,” said Gaul. “As a passionate, results-driven leader, I am confident that Dawn will take our creative content to new heights, further cementing us as a leader in the space and delivering on our promise to bring better art to life for our clients.”  

    Reese formerly served as EVP, client studios at StyleHaul, where she oversaw sales and marketing across the U.S. and U.K., generated more than $20 million in branded content and social media campaigns and played a key role in securing new business. Before that, as an integrated executive director at Marie Claire, Reese executed on revenue-generating digital marketing campaigns and native advertising solutions. Reese has also held leadership positions at Condé Nast, InStyle and Time Inc.

    “The UM Studios team is renowned for its ability to tell rich and authentic stories that drive tremendous value and ROI for clients,” said Reese. “I’m thrilled to join this extraordinary team and look forward to delivering best-in-class content across all platforms.”

    Category:News
    Tags:5BBrendan GaulDawn ReeseUMUM Studios



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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