By Alanna Durkin Richer
BOSTON (AP) --He was once called the most likely American in the 20th century to become president. But Robert F. Kennedy's bid to follow in his older brother's footsteps as commander in chief was cut short the same way John F. Kennedy's White House term was: by a man with a gun.
Fifty years later, Bobby Kennedy's life and transformation into a liberal hero is coming to Netflix in a new four-part documentary series available Friday. Through archival footage and interviews with friends and staffers, "Bobby Kennedy for President" takes an in-depth look at what drove him to seek public office, the events that shaped him and his legacy decades after his assassination.
"If we want to understand why Bobby Kennedy was so important to people, we have to understand all of it," said Dawn Porter, director and executive producer, also known for "Gideon's Army" and "Trapped."
The series opens with a broadcaster's prediction that "no American in this century has ever been so likely to be president as Robert Francis Kennedy." It takes viewers through Kennedy's combative time as attorney general, and his depression after his brother's death, entry into the 1968 presidential race and assassination 83 days later.
The documentary explores Kennedy's growth on issues like civil rights, through the guidance of black leaders like John Lewis, now a Democratic congressman. In documenting Kennedy's journey from a "cop-at-heart" lawyer to polished politician, it highlights experiences that affected him, like a trip to the Mississippi Delta that opened his eyes to rural hunger.
Viewers hear from key figures in Kennedy's life, including Paul Schrade, who was shot in the head when 24-year-old Sirhan Sirhan fired at Kennedy on June 5, 1968. The series, produced by RadicalMedia, Trilogy Films and LooksFilm, also features interviews from Sirhan's brother, Munir Sirhan, and Juan Romero, the Ambassador Hotel busboy who was at Kennedy's side as he uttered his last words: "Is everybody OK?"
For Romero, a Mexican immigrant, it was one of the few times he has openly spoken about Kennedy's death — something he had felt guilty about for years since Kennedy stopped to shake his hand before the gunshots. Romero had met Kennedy the day before while delivering room service. Kennedy thanked him and shook his hand then, too.
"I never felt so American," Romero told The Associated Press.
Filmmakers spent more than a year gathering footage from museums, news outlets and presidential archives that transports viewers to a different time. Some of the footage, which shows Kennedy from his college days to the last day of his life, had never before been digitized and was at risk of being lost forever, filmmakers say.
"I didn't want this to be talking heads with pictures as the background," Porter said. "We wanted the archive to play out, to not be window dressing, but to let people watch that and absorb it and hopefully be in the moment, be taken back to that time," she said.
At a time when distrust of politicians is high, Porter said she hopes the series reminds viewers that people serving in public office can be human and flawed, but also inspirational.
"Without saying (Kennedy) was the perfect person, there's something comforting and inspiring to me about his willingness to try, his willingness to learn, his willingness to not give up," Porter said. "Right now we all need a little dose of not giving up."
Associated Press reporter Russell Contreras in Albuquerque, New Mexico, contributed to this report.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More