Brendan Robertson has been named chief strategy officer at David&Goliath (D&G). Reporting directly to D&G founder and creative chairman David Angelo, Robertson oversees all strategic development across existing clients and new business opportunities. His responsibilities include leading the strategy department to ensure all businesses have the best staff to meet their needs, as well as training and growing talent.
“The foundation for creating engaging, memorable and impactful creative always begins with great strategy. As a strategic leader, Brendan’s exemplary track record depicts a depth of expertise that has delivered consistent results for brands throughout his career,” said Angelo. “His outstanding leadership, expansive experience, mentorship and values around purpose-driven culture make him a perfect addition to D&G and we’re excited about the immediate impact he’ll make within the strategy department and leadership team.”
Robertson joins D&G from VCCP where he was managing partner and led strategy on brands including Activision Blizzard, Native (P&G), Equinox, Audi of America, Staples, Amazon Prime Video, Apple, and Salesforce. Prior to that, he was EVP of strategy and planning at Edelman, serving as strategic lead for HP, Nissan, Starbucks, Adobe, Juniper Networks and PayPal. His career also includes posts as brand strategy director at Goodby Silverstein & Partners and associate strategy director at Eleven.
“I’m honored and excited to join an agency I have always held in high regard,” said Robertson about D&G. “The focus on creativity and fostering a culture where you can be your true, authentic selves is always how I have worked,” said Robertson. “I look forward to joining the team that will help the agency continually evolve and lead brands into the future.”
Robertson has been the recipient of numerous industry awards over the course of his career, including Cannes Lions, D&AD, One Show and Effie honors. He has also taught brand planning at Miami Ad School and been a guest lecturer at The Academy of Art.
