David&Goliath (D&G) has made four senior hires within its creative department–Fernando Reis, Marcelo Padoca, Raul Garcia, and Wilson Mateos join the agency as creative directors based in Los Angeles. In each of their respective roles, they will be responsible for raising the level and quality of creative work across D&G’s client roster. All four hires will report to founder and chairman David Angelo and chief creative officer Bobby Pearce.
Creative team Reis and Padoca join David&Goliath as creative directors to work on the Kia account. Prior to joining D&G, Reis and Padoca–who have been working together as creative partners for more than 10 years–served as associate creative directors (art director and copywriter, respectively) at cross-cultural agency The Community, working with clients such as Converse, Modelo, Corona, and the City of Buenos Aires.
Before that, the two spent time at Lew’Lara/TBWA in São Paulo creating work for clients including Adidas and Nissan. They also held senior art director and copywriter roles at Ogilvy Brazil, working on brands such as Coca-Cola, Unilever and Burger King. Their collective work has been awarded by the One Show, Clio Awards, D&AD, London International, Festival Iberoamericano de la Publicidad (FIAP) and Cannes, including a Grand Prix and four Gold Lions.
Garcia joins D&G as creative director/art director to work on multiple accounts such as California Lottery as well as D&G’s own nonprofit Today, I’m Brave, and pro bono account Shine On Sierra Leone. With more than 17 years of experience, most recently as a freelancer, Garcia has worked at top Canadian agencies. His work has made the front page of the Toronto Star, been featured on local TV news across North America, and has even been blogged about by 50 Cent and Pharrell Williams (for his BMW campaign).
Garcia has earned international recognition at Cannes, One Show, D&AD, Clio Awards, Effies, Webby’s, Young Guns, and every Canadian national advertising award show. He won a D&AD Black Pencil, a Grand Effie and multiple Lions for his involvement in the #GroceriesNotGuns campaign for Moms Demand Action for Gun Sense in America.
Mateos also comes aboard D&G as creative director on the Kia account. Prior to joining D&G, Mateos was a creative director at 180LA where he worked on the University of Phoenix account.
Before that, Mateos spent more than 25 years working for agencies in Brazil creating campaigns for brands such as VW, Audi, Renault, Toyota, Unilever, Pepsi and Visa. He served as copywriter at FCB, Lew’Lara TBWA, F/Nazca Saatchi & Saatchi and AlmapBBDO. He also held creative director roles at NeogamaBBH, Y&R, DM9DDB and CuboCC. His work has been recognized by Cannes, Clio Awards, One Show, ADC and London International.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More