SwellShark, an independent full-service media agency led by Nick Pappas and Mary Perhach, has appointed David Tucker to serve as its head of strategy.
In his new role, Tucker maps out the “moments of influence”–the NY agency’s guiding mantra of reaching target audiences at the moment they will be most receptive to the brand promise–for client brands. He works directly with each client’s creative agency or in-house team to ensure that the media strategy is informed by the brand strategy and creative choices are informed by data and insights.
Tucker comes to SwellShark from UM, where he served as VP global intelligence director and director of strategy and helped lead global research and insights for UM’s agency marketing and for clients such as Sony, Hershey’s, and Brown-Forman. In addition he was strategy director for the Sony Corporation of America account focusing on data-driven, addressable, and programmatically bought media.
Before his stint at UM, Tucker worked at McCann Worldgroup, where he helped found and serve as VP-deputy director for McCann Truth Central, the agency global thought leadership and research unit. He began his career as a consultant with Bain and Company.
“Having worked on both the creative and media sides, I am really excited to join an agency that emphasizes a harmonization of the planning process between the two disciplines,” said Tucker.
SwellShark provides media services to Sotheby’s International Realty, Hudson Whiskey, Applegate and Freelancers Union, among other companies. The agency was also recently named U.S. media agency of record by Virgin Atlantic.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More