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    DAVID Opens NY Office Led By Luiza Prata Carvalho, André Toledo, Paula Vampre

    By SHOOTUpdated:No Comments2215 Views
    DAVID’s (l-r) Pancho Cassis, Paula Vampre, André Toledo, Luiza Prata Carvalho, and Fernando Musa
    NEW YORK --

    DAVID is opening an office in New York City, marking the advertising agency’s sixth shop–and the third office launch in the past two years. Part of Ogilvy’s creative network, DAVID maintains offices in NYC, Miami, Madrid, São Paulo, Buenos Aires and Bogota.

    The formation of the NYC office follows the appointment of DAVID as the lead agency for TD Bank in the U.S. This expansion also brings DAVID closer to several longstanding clients including Coca-Cola and AB InBev which have offices in New York.

    DAVID New York will be led by managing director Luiza Prata Carvalho, chief creative officer André Toledo, and global chief strategy officer Paula Vampre.

    “New York is a city that is symbolic industry-wide and has a special connection to the legacy of David Ogilvy, which is why DAVID’s arrival in New York is a historic moment for us as we mark our 10th anniversary. Over the past decade our creative excellence across each of our offices has continued to create a strong demand from new and existing clients. The establishment of DAVID New York further validates the success of our culture–one defined by intimacy and always being close to our clients,” said Fernando Musa, founder, partner and chairman.

    For Pancho Cassis, partner and Global CCO, DAVID New York opens at a special moment. “This agency is unique because of its people and its clients. This combination drives our success and today we have the right clients and the right talent to open in New York, where we expect to honor the brilliant legacy of DAVID Miami and the success of our recent openings in Madrid and Bogotá,” said Cassis. 

    NY managing director Carvalho joined DAVID Miami in 2021 from W+K Portland, where she handled the Nike account and was responsible for iconic campaigns such as “Dream Crazy” and “Dream Crazier.” 

    Toledo is one of the ECDs that helped Cassis elevate DAVID Madrid to greater prominence. 

    Vampre is the first ever global CSO of DAVID, working out of the U.S. where she oversees strategists across all global accounts in DAVID’s offices.

    Additional new business and team details for DAVID New York will be announced shortly.

    Devika Bulchandani, global president of Ogilvy and CEO of Ogilvy North America, noted, “DAVID was born out of David Ogilvy’s pioneering spirit, one as entrepreneurial as it is creative. Now we are continuing to build on that legacy as we bring DAVID to New York. This strategic investment presents DAVID and Ogilvy–and the powerful combination of the two–an incredible opportunity to tap into the intersection of our world-class talent and capabilities to deliver flexible solutions that create impact for clients and prospects alike.” 

    Category:News
    Tags:André ToledoDAVID New YorkLuiza Prata CarvalhoPaula Vampre



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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