Nonfiction Spots, the Santa Monica shop known for representing noted documentary filmmakers for select commercials, is bringing director David McNamara on board, effective April 15. At press time he was wrapping job commitments–including Verizon spots via Draft, New York–at The Film Company, a house he opened in 2003.
With a directorial pedigree primarily in commercials and short films, McNamara is not cut from the documentary filmmaking cloth normally associated with Nonfiction. But he is no stranger to the docu discipline, having worked alongside critically acclaimed documentarian Albert Maysles in the formation of New York house Maysles Shorts in ’96.
Nonfiction executive producer Loretta Jeneski said she was drawn to the stylish approach McNamara brings to real people and visuals, citing his spot work for Firestone. Other directorial credits for McNamara include commercials for Rolex and Old Spice Red Zone.
Prior to Maysles Shorts, McNamara worked as a director and still photographer for international clients and ad agencies. He is currently developing a feature-length version of his short film, Limbo, which won best short at the Garden State Film Festival and top cinematography honors at the Malibu Film Festival.
McNamara rounds out a Nonfiction roster that includes directors Rob Bindler, Peter Gilbert, Helli, Steve James, Robby Kenner, Barbara Kopple, Stacy Peralta, Earle Sebastian, Ondi Timoner and Jessica Yu.
