Davi Sing Liu and Xavier Teo–both formerly of Modernista!, the recently shuttered Boston boutique shop–have joined Deutsch LA as integrated creative directors. The two will work as a team, touching all pieces of business and reporting directly to Deutsch LA partner/chief creative officer Mark Hunter. The start date for Liu and Teo at Deutsch is May 31.
As a creative director at Modernista!, Liu spearheaded the development of inspiring creative for clients including Showtime, Nickelodeon, Product Red, and Food Should Taste Good. Prior to joining Modernista!, he worked as a creative in Asia for seven years, most of which were spent at Wieden+Kennedy developing innovative campaigns for Nike Japan and China. He also turned out several projects for Google Japan and W+K Tokyo Lab. An accomplished photographer, Liu has also taught photography at Temple University Tokyo and at the School of the Art Institute of Chicago.
As a digital creative director at Modernista!, Teo worked with clients such as Cadillac, the National Parks Foundation, Nickelodeon, and Product Red. Last summer, he also spearheaded the development of the highly engaging Alternate Reality Game for Showtime’s hit series, Dexter. Before joining Modernista!, Teo in Singapore for 12 years on regional campaigns for international brands including Levi’s, DHL, Johnnie Walker, Yahoo!, and Unilever. He is also an accomplished artist outside of the office; his artwork has been featured in Computer Arts, Beautiful/Decay, the International Designers Network and at the Massive Territory Design Conference.
“I’ve had my eye on Davi and Xavier for some time now. They have a true love for the fine arts, and by combining their passion for design and art with technology, they have produced some truly innovative and engaging marketing efforts,” said Hunter.
Curatorial Committee Is Set For The 2025 AICP Show
The AICP has unveiled the full roster for the Curatorial Committee for the 2025 AICP Show: The Art & Technique of the Commercial. The committee, representing a lineup of experts from a cross-section of the industry, will gather this spring under the leadership of AICP Show chairperson Patrick Milling-Smith, co-founder and CEO of SMUGGLER.
The entry deadline for the full suite of AICP Awards--which includes The AICP Show, the AICP Next Awards and the AICP Post Awards--is Wednesday, Feb. 26. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
The AICP Show Curatorial Committee is the final stage of a bifurcated judging system that begins with a series of panels with experts in various fields from around the globe, nominated by their peers, who judge work across their respective categories. The Committee then serves as the final arbiter of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best of Show--the winners in the Advertising Excellence/Campaign and Advertising Excellence categories.
In assembling the Committee, Milling-Smith said he was seeking a wide range of viewpoints and influences, representing just about every facet of branded film and commercial creation and production matrix. “We strove to assemble a complementary and aspirational range of voices and experiences,” he commented. “This Curatorial Committee is an inspiring blend of creative and executional excellence. I want it to be a rewarding and invigorating experience for all in the room, and best of class in terms of the caliber of people reviewing the... Read More