Music and sound production company Yessian has brought on Dave Curtin as its West Coast executive producer. Curtin has produced and licensed music and sound design for hundreds of commercials for major advertising agencies and brands worldwide. He is extensively involved in creating, developing, and executing 360-degree multi-faceted, integrated music marketing programs across vertical and digital media platforms and disciplines such as PR, social media, and experiential. Curtin is also a digital and copyright expert and known for his exploration of emerging trends in music and sound design.
Curtin previously held posts with Hum Music & Sound Design, and WMG’s Rhino Entertainment, before co-founding DeepMix. As executive producer and managing director there, he supervised and approved all the company’s music production while leading new business development, sales and marketing efforts. Also while at DeepMix Curtin cultivated his specialization in original music production, music supervision/music licensing and music marketing programs for advertising, brands and the entertainment industries.
Curtin has produced several award-winning pieces and has garnered various accolades, most recently being honored with a Gold Addy for Best Use of Sound Design on the basis of EA Sports SSX 2012 In-Game opening trailer.
Curtin has been part of the music and sound business, generating tunes for television and film entertainment, brands and consumer goods, for well over a decade. He has connected celebrity musical artists to brands including LL Cool J for Gatorade, Kaskade for Budweiser, Diplo for Turkcell, and Donovan Frankenreiter for Hilton Hotels. Besides strategically developing partnerships with brands and ad agencies such as Toyota, JCPenney, Nokia, Bacardi, EA Sports, Crispin Porter+Bogusky, Wieden+Kennedy, and TBWAChiatDay, he has also been behind successful projects with Hewlett-Packard for its “Picture Book” digital photography series out of Goodby, Silverstein & Partners, Coors Light for “Rock ON” ads with Draftfcb, and Troy Bilt’s “Saturday After Saturday” integrated iTunes and Shazam campaign with agency Marcus Thomas. Curtin also developed a new music initiative with Daphne’s, a Mediterranean Restaurant Chain in California. Daphne’s and Curtin partnered on a multi-platform music program that discovers and fosters new music talent through several popular, complementary digital and social media channels.
“Dave’s extensive experience in the industry is a valuable asset to our approach and an integral part to our West Coast operations and expansion,” said Michael Yessian, partner/head of production. “We looked for someone that would not only complement our existing framework and expansion in L.A., but who also brings knowledge in artist integration and new music platforms to further grow our international presence. Dave is the right fit.”
Yessian maintains offices in New York, Detroit, Los Angeles, and Hamburg, Germany.
“Mickey 17” Tops Weekend Box Office, But Profitability Is A Long Way Off
"Parasite" filmmaker Bong Joon Ho's original science fiction film "Mickey 17" opened in first place on the North American box office charts. According to studio estimates Sunday, the Robert Pattinson-led film earned $19.1 million in its first weekend in theaters, which was enough to dethrone "Captain America: Brave New World" after a three-week reign.
Overseas, "Mickey 17" has already made $34.2 million, bringing its worldwide total to $53.3 million. But profitability for the film is a long way off: It cost a reported $118 million to produce, which does not account for millions spent on marketing and promotion.
A week following the Oscars, where "Anora" filmmaker Sean Baker made an impassioned speech about the importance of the theatrical experience – for filmmakers to keep making movies for the big screens, for distributors to focus on theatrical releases and for audiences to keep going – "Mickey 17" is perhaps the perfect representation of this moment in the business, or at least an interesting case study. It's an original film from an Oscar-winning director led by a big star that was afforded a blockbuster budget and given a robust theatrical release by Warner Bros., one of the few major studios remaining. But despite all of that, and reviews that were mostly positive (79% on RottenTomatoes), audiences did not treat it as an event movie, and it may ultimately struggle to break even.
Originally set for release in March 2024, Bong Joon Ho's follow-up to the Oscar-winning "Parasite" faced several delays, which he has attributed to extenuating circumstances around the Hollywood strikes. Based on the novel "Mickey7" by Edward Ashton, Pattinson plays an expendable employee who dies on missions and is re-printed time and time again. Steven... Read More