Academy Award-nominated director Darren Aronofsky has partnered with a pair of spot industry veterans, executive producers Ted Robbins and Sandy Haddad, to open commercial production house CHROMISTA. The company has already embarked on projects with Ogilvy and DDB.
Aronofsky earned a Best Director Oscar nomination and was a DGA Award nominee on the strength of Black Swan, for which he won the top directing honor at the Independent Spirit Awards. His other critically acclaimed films include The Wrestler, The Fountain, Requiem For A Dream, and Pi, as well as notable commercials for The Meth Project, Yves St. Laurent and Revlon.
Rounding out the CHROMISTA directorial roster are Kasra Farahani, Daniel Portrait of Kamp Grizzly, Xavier Mairesse (shortlisted for the AICP Show this year), and Walter May. Aronofsky’s longtime features producer Scott Franklin will serve as an executive producer.
The new company’s moniker is inspired by Aronofsky’s love for science, and a play on the name of his feature production company Protozoa. Explained Haddad, “When it came time to name our company, CHROMISTA made sense as it’s in the same supergroup as a Protozoa. So I guess you could call us one big Super Group.”
With offices in Los Angeles and New York, CHROMISTA is also represented by ENID London in the UK and Amsterdam, meaning its directorial talent is globally available for traditional advertising and longer-form projects. Beyond doing high-level advertising, CHROMISTA will serve as a launching pad for up-and-coming directorial talent in the feature world.
EP Robbins’ resume includes line-producing for major industry players. Haddad served as executive producer for production house Wild Plum for five years, working with multiple directors on brands ranging from Ford to Miller Lite to Dial Soap. The two worked closely with Aronofsky on the director’s last two campaigns, solidifying a creative bond that has evolved into CHROMISTA. EP Franklin has worked with Aronofsky since 1998’s Pi, and is currently producing the epic Noah. Franklin’s decade-plus relationship with the director has served the two well, consistently producing well-received films and commercials.
CHROMISTA is represented by Shortlist on the West Coast, Monaghan Talent Rangers in the Midwest, and FM Artists on the East Coast.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More