By MILLIE TAKAKI
Exec. producer Darcy Feinstein has shifted over from Crazy Horse Editorial, Santa Monica, to Whipping Post Editorial, a Hollywood shop scheduled to move to Portland in early March. Cindy Carey, formerly a producer for Nomad Editing Company, Santa Monica, succeeds Feinstein at Crazy Horse (see story, p. 34).
At her new roost, Feinstein will team with editor Adam Klugman, who launched Whipping Post two years ago. Klugman is relocating to Portland for what he described as a combination of lifestyle and business reasons, the latter rooted in his belief that the Pacific Northwest has a growing, high-caliber commercial community. He cited such Portland post houses as DownStream Editorial and Wieden & Kennedys editing arm, Joint.
Feinstein-whos been living in Portland for several years-explained, The virtual office thing had become harder, a reference to her handling Crazy Horse duties from afar. I also have two kids and needed to re-think my work situation. Then came the opportunity to team with Klugman in Portland. Independently of Whipping Post, Feinstein also plans to maintain her national repping duties for Overtone Music & Sound Design, Woodland Hills, Calif.
Feinstein becomes Whipping Posts first staff exec. producer. Previously, Klugman hired freelance producers to serve on projects as needed.
Klugman has been in the editing biz for 15 years, dating back to when he served as a post assistant on long-form TV work at NBC. He then went to KEET, a PBS station in the Northern California town of Eureka, where he cut promos. Klugman later moved back to the L.A. area, landing at commercial house 2 Pop Editorial, Hollywood, as an assistant four years ago. He moved up the ladder there to full-fledged editor before opening Whipping Post.
Klugmans latest spot-cutting credits include General Motors for DMB&B, Los Angeles, and 1-800-Plumber via Santa Monica agency Donat/Wald. Klugman also has recent TV program experience. He edited three one-hour installments of Raw Footage, an Independent Film Channel series in which host Alec Baldwin interviews indie filmmakers.
Whipping Posts new digs will include two Avids, a graphics suite and a voiceover booth.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More