New venture secures director Adam Levite for exclusive representation worldwide
Veteran NY production executive Danny Rosenbloom and Yann Mabille, formerly creative director for The Mill and Mill+ New York, have joined forces to launch their new interdisciplinary director’s group, INTERSTATE. Conceived as the U.S. partner to BLVD, A Montreal-based integrated production company, INTERSTATE will leverage BLVD’s production/VFX/post talent and resources while empowering directors and clients to pursue creative solutions unencumbered by the overhead costs associated with large-scale operations. These solutions will span commercial, music video and branded content productions as well as interactive, immersive and experiential projects.
Rosenbloom and Mabille will serve as managing director and creative director, respectively, at INTERSTATE which has also secured worldwide representation for director Adam Levite for commercials, music videos and branded content. The new venture can additionally access the talents of BLVD’s creative director Thibaut Duverneix, and plans to bring others on board as well.
Rosenbloom’s 20-plus years of experience includes service as a member of the AICP’s East Coast Board of Directors, National Labor Board and the National Digital Board of Directors (where he is also a founding member). Most recently the managing director for commercials for creative strategic design agency eyeball, he spent the previous seven years as partner and executive producer of Brand New School, where he ran the New York office and oversaw the company’s global operations. Also taking into account his former role as executive producer and head of production for Psyop, in total he has produced hundreds of commercials and network rebrands.
Mabille’s experience in the VFX, gaming and advertising industries has been earned in France, London and New York. For the past 15 years, his specific roles with The Mill in New York were creative director, director at Mill+, VFX supervisor and joint head of 3D. He has led high-profile projects for leading entertainers, networks, brand and agencies. He is also available as a directorial talent at INTERSTATE.
Levite has been on the directorial roster of Ghost Robot since 2009, where his most recent projects have been for Ford, Nike, Google, A&E, Toshiba and Verizon. Through his past stints as creative director for Prologue and as a roster director for Partizan and Offspring, he has directed scores of top-tier commercial, branded content and music video projects. As a designer, Levite has produced iconic designs for Atlantic Records, Burton Snowboards, the Guggenheim Museum, Miramax, MTV, New Line, Nike, VH1, Verve Records and others. Among many of his notable works are his movie posters for Boogie Nights and Happiness.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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