Global digital creative agency POSSIBLE has promoted Danielle Trivisonno Hawley from group creative director to the newly created role of chief creative officer, Americas. Hawley will be responsible for overseeing the development and execution of all client campaigns for North America, while aligning teams across the region to continue delivering effective creative. She is based in Seattle and will report to Jason Burby, president, Americas.
Hawley’s role includes strategic creative direction and oversight of team members in Seattle, New York, Los Angeles, Cincinnati and Costa Rica for the agency’s roster of Fortune 500 clients. Hawley will play a key role in continuing to bring the agency’s “Does It Work?” ideology to life–which dictates that creativity informed by data must be tied to meaningful and measurable results.
Hawley has been integral in developing the agency creative offering to embrace a holistic digital approach. Most notably, Hawley led strategic creative for POSSIBLE’s social Audi work which resulted in a Gold Addy. She has played key roles in developing campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group, among other brands. Hawley’s creative has been recognized by Cannes Lions, One Show, and Communication Arts. Prior to POSSIBLE, Hawley was at Creature and McClain Finlon Advertising.
