Bicoastal Anonymous Content has added executive producer Danielle Peretz and director of new business development Cody Allen to its integrated division. The two will help lead the charge in sourcing and developing content.
The integrated division focuses on the creation and distribution of content across all integrated platforms. With access to leading directors, A-list performers, and one of the largest literary talent pools with over 300 TV and feature clients, Anonymous is able to provide comprehensive creative and production solutions to advertising agencies as well as for client-direct initiatives. Anonymous is responsible for developing content in this evolving market segment, working with brands such as BMW, Mercedes, Volkswagen, Sprint, Verizon, and Nike.
Anonymous’ head of commercials Dave Morrison said of the hires, “Danielle has such a rich history managing and packaging talent…it’s exactly what we need for this division. We have so many diverse options, it takes a person with her vast knowledge of entertainment to cull the appropriate talent. Cody has a tremendous amount of innate ability and passion for someone so young…the kid was born in the digital age, and just gets the mobile/tech sector as it relates to the youth-driven market space.”
Peretz has been working in the film and music industries for the past 18 years. She’s held various positions in feature film and commercial production, including the executive producer role at now defunct Satellite Films, then later VP of creative for MCA Records.
At Satellite, Peretz worked in the music video division and was responsible for the recruitment and management of over 20 directors including Spike Jonze, Mark Romanek, and Peter Care. She executive produced clips for Madonna, Lenny Kravitz, Bjork, NIN, R.E.M, Fiona Apple, Alanis Morissette, and Green Day, to name a few. She was responsible for quadrupling the company’s overall revenue in a six-year period, expanding business to include representation of still photographers and the creation of the European operation.
At MCA she was responsible for all aspects of development, strategic planning, budgeting and production of each recording artist’s imaging, packaging and marketing. She oversaw the creation of advertising campaigns, design and production of CD packaging, conceiving talent consumer image, as well as the budgeting, planning and production of all music videos. Her department supervised the annual release of over 50 CD’s and their attendant advertising campaigns as well as more than 30 music videos. The artist roster included Blink-182, Mary J. Blige, New Found Glory, Shaggy, The Cranberries, Live, The Roots, Common, D.J. Shadow, and B.B. King.
Meanwhile Allen has worked for Anonymous Content in various divisions for the last two years. Cody is a recognized filmmaker with three nationally distributed films to his credit. He has fully produced, directed, and edited three extreme sports films that have sold thousands of copies in major retail and online locations.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More
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