Bicoastal Anonymous Content has added executive producer Danielle Peretz and director of new business development Cody Allen to its integrated division. The two will help lead the charge in sourcing and developing content.
The integrated division focuses on the creation and distribution of content across all integrated platforms. With access to leading directors, A-list performers, and one of the largest literary talent pools with over 300 TV and feature clients, Anonymous is able to provide comprehensive creative and production solutions to advertising agencies as well as for client-direct initiatives. Anonymous is responsible for developing content in this evolving market segment, working with brands such as BMW, Mercedes, Volkswagen, Sprint, Verizon, and Nike.
Anonymous’ head of commercials Dave Morrison said of the hires, “Danielle has such a rich history managing and packaging talent…it’s exactly what we need for this division. We have so many diverse options, it takes a person with her vast knowledge of entertainment to cull the appropriate talent. Cody has a tremendous amount of innate ability and passion for someone so young…the kid was born in the digital age, and just gets the mobile/tech sector as it relates to the youth-driven market space.”
Peretz has been working in the film and music industries for the past 18 years. She’s held various positions in feature film and commercial production, including the executive producer role at now defunct Satellite Films, then later VP of creative for MCA Records.
At Satellite, Peretz worked in the music video division and was responsible for the recruitment and management of over 20 directors including Spike Jonze, Mark Romanek, and Peter Care. She executive produced clips for Madonna, Lenny Kravitz, Bjork, NIN, R.E.M, Fiona Apple, Alanis Morissette, and Green Day, to name a few. She was responsible for quadrupling the company’s overall revenue in a six-year period, expanding business to include representation of still photographers and the creation of the European operation.
At MCA she was responsible for all aspects of development, strategic planning, budgeting and production of each recording artist’s imaging, packaging and marketing. She oversaw the creation of advertising campaigns, design and production of CD packaging, conceiving talent consumer image, as well as the budgeting, planning and production of all music videos. Her department supervised the annual release of over 50 CD’s and their attendant advertising campaigns as well as more than 30 music videos. The artist roster included Blink-182, Mary J. Blige, New Found Glory, Shaggy, The Cranberries, Live, The Roots, Common, D.J. Shadow, and B.B. King.
Meanwhile Allen has worked for Anonymous Content in various divisions for the last two years. Cody is a recognized filmmaker with three nationally distributed films to his credit. He has fully produced, directed, and edited three extreme sports films that have sold thousands of copies in major retail and online locations.
Writers of “Conclave,” “Say Nothing” Win Scripter Awards
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More
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