Danielle Aldrich has been named president of CP+B West, which includes CP+B Boulder and CP+B LA. Aldrich, who most recently served as co-managing director, CP+B Boulder, will now lead across the two CP+B offices to drive connectivity and collaboration, bringing more talent and resources to client partners.
As president of CP+B West, Aldrich joins Vinicius Reis, who oversees CP+B Miami and CP+B Brazil; Richard Pinder, who oversees CP+B Europe; and Bamboo Yee, who oversees CP+B Beijing. Her appointment strengthens the global leadership team of CP+B and is in line with the agency’s modern global network model where each office is entrepreneurial, yet also has the collective strength of the network and its thought leaders behind them. In her new role, Aldrich will report directly to Lori Senecal, Global CEO.
“Each of our 10 offices are led by entrepreneurs who are passionate about building CP+B, in their markets around the world. We have found that by elevating regional leaders, we can better share resources seamlessly across offices in each region, to bring more top strategic and creative talent to our client partners,” said Senecal. “As part of that process, we’re also building our next generation of leadership. Creating this expanded role for Danielle is a natural step as she embodies the CP+B DNA, always looking to uncover the toughest business challenges, and solving them in the boldest, most inventive ways.”
In 2014, after a collective 12 years leading accounts at the agency, Aldrich was named managing director of CP+B Boulder. Under her leadership, CP+B Boulder won significant new business including American Airlines and Hershey’s and has had tremendous organic growth. She also helped develop an innovative and supportive culture that attracts and retains the best talent in the marketplace. Her recent client successes include Hotels.com, Hershey’s, American Airlines and Fruit of the Loom. Aldrich has helped re-invent and grow many brands over the years including bringing Old Navy back to their quirky, democratic fashion roots, delivering immediate and positive sales growth and helping Burger King achieve 21 months of positive sales growth, during which time she oversaw the lauded Subservient Chicken campaign.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More