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    Daniel Pernikoff joins Framestore’s Chicago office as sr. art director

    By SHOOTUpdated:No Comments10039 Views
    CHICAGO --

    Framestore has added sr. art director Daniel Pernikoff to its Chicago office team.

    Pernikoff has worked in the visual effects and motion industry for over 15 years as an art director, lead compositor, and animator across film, television, and advertising. After starting his career at Digital Kitchen in Chicago, Pernikoff moved to New York where he worked with top studios. He has collaborated on several high profile projects including the Comedy Central rebrand, title sequences and scenes for the best-selling game God of War, the title sequence for AMC’s period drama Hell on Wheels, and led the team in charge of creating animations for an enormous 25k display designed for the launch of one of Microsoft’s flagship stores.

    After returning to Chicago, Pernikoff worked with Method, Vitamin, Filmworkers, and most recently Carbon, as well as with brands such as Budweiser, Google, McDonald’s, Nike, and ESPN, among others.

    At Framestore Pernikoff will bring his talents to projects across the Integrated Advertising division, working on everything from early creative conception, motion tests, look dev, compositing, in addition to mentoring the creative team. 

    Tags:Daniel PernikoffFramestore



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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