Cross-cultural agency the community has hired Daniel Pérez Pallares as executive creative director. Based in Miami, Pérez Pallares will report directly to Joaquin Molla, co-founder and chief creative officer at the community.
Prior to joining the community, Pérez Pallares was the chief creative officer at Leo Burnett Mexico. His successful tenure there included creating Corona’s lauded “Desfronterizate” campaign, which included a spot that, in light of the current socio-political rhetoric, inspired Mexicans to break the “walls” in front of them.
Pérez Pallares has also served as chief creative officer at Maria Sao Paulo, executive creative director at Grey Sao Paulo, chief creative officer at Grey Maruri, and general creative director at Mayo FCB.
Over the years, his work has been recognized by the Cannes Festival of Creativity, the Clios, D&AD, One Show, El Sol and assorted major awards shows in Latin America.
“We look for like-minded people to join our agency and Daniel has the perfect blend of process and improvisation to thrive in our culture,” said Molla.
“Our society is experiencing a moment of transformation and only the most progressive advertising agencies are looking to reflect this change,” said Pérez Pallares. “I am looking forward to being part of the community’s commitment to building great creative work that reflects the makeup of today’s culturally fluid consumers.”
Headquartered in Miami with offices in Buenos Aires, New York and London, the community/la comunidad is owned by Publicis Groupe. It has created work for brands including Verizon, BMW, Volkswagen, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More