Cross-cultural agency the community has hired Daniel Pérez Pallares as executive creative director. Based in Miami, Pérez Pallares will report directly to Joaquin Molla, co-founder and chief creative officer at the community.
Prior to joining the community, Pérez Pallares was the chief creative officer at Leo Burnett Mexico. His successful tenure there included creating Corona’s lauded “Desfronterizate” campaign, which included a spot that, in light of the current socio-political rhetoric, inspired Mexicans to break the “walls” in front of them.
Pérez Pallares has also served as chief creative officer at Maria Sao Paulo, executive creative director at Grey Sao Paulo, chief creative officer at Grey Maruri, and general creative director at Mayo FCB.
Over the years, his work has been recognized by the Cannes Festival of Creativity, the Clios, D&AD, One Show, El Sol and assorted major awards shows in Latin America.
“We look for like-minded people to join our agency and Daniel has the perfect blend of process and improvisation to thrive in our culture,” said Molla.
“Our society is experiencing a moment of transformation and only the most progressive advertising agencies are looking to reflect this change,” said Pérez Pallares. “I am looking forward to being part of the community’s commitment to building great creative work that reflects the makeup of today’s culturally fluid consumers.”
Headquartered in Miami with offices in Buenos Aires, New York and London, the community/la comunidad is owned by Publicis Groupe. It has created work for brands including Verizon, BMW, Volkswagen, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN.
Lessons From A Theater Near You; What The Box Office Taught Us In 2024
Movie ticket sales took a bit of a hit in 2024. The annual domestic box office is expected to end up at around $8.75 billion, down more than 3% from 2023, according to estimates from Comscore.
It's not as dire as it was in the pandemic years, but it's also not even close to the pre-pandemic norm when the annual box office regularly surpassed $11 billion.
This is the year the business felt the effects of the Hollywood strikes of 2023, the labor standoff that delayed productions and releases and led to a depleted calendar for exhibitors and moviegoers. And yet it's not as bad as it could have been, or at least as bad as analysts projected at the start of the year.
"This has been a really incredible comeback story for the industry," said Paul Dergarabedian, the senior media analyst for Comscore. "Just a couple of months ago it was a question of whether we would even hit $8 billion for the year."
Hollywood continues to learn lessons about what moviegoers really want, what works and what doesn't. Here are the biggest takeaways from 2024.
The strike fallout was real
The Hollywood strikes might have ended in 2023, putting productions back into full swing and sending stars out on the promotional circuit again — but the ripple effect of the work stoppages and contract standoffs showed their real effects on the 2024 release calendar.
The first two quarters were hit hardest, with tentpoles pushed later in the year ("Deadpool & Wolverine," for one) or even into 2025 (like "Mission: Impossible 8"). With no Marvel movie kicking off the summer moviegoing season, the box office was down a devastating 27.5% from 2023 right before "Inside Out 2" opened in June.
"It's an unpredictable business but it... Read More