Cross-cultural agency the community has hired Daniel Pérez Pallares as executive creative director. Based in Miami, Pérez Pallares will report directly to Joaquin Molla, co-founder and chief creative officer at the community.
Prior to joining the community, Pérez Pallares was the chief creative officer at Leo Burnett Mexico. His successful tenure there included creating Corona’s lauded “Desfronterizate” campaign, which included a spot that, in light of the current socio-political rhetoric, inspired Mexicans to break the “walls” in front of them.
Pérez Pallares has also served as chief creative officer at Maria Sao Paulo, executive creative director at Grey Sao Paulo, chief creative officer at Grey Maruri, and general creative director at Mayo FCB.
Over the years, his work has been recognized by the Cannes Festival of Creativity, the Clios, D&AD, One Show, El Sol and assorted major awards shows in Latin America.
“We look for like-minded people to join our agency and Daniel has the perfect blend of process and improvisation to thrive in our culture,” said Molla.
“Our society is experiencing a moment of transformation and only the most progressive advertising agencies are looking to reflect this change,” said Pérez Pallares. “I am looking forward to being part of the community’s commitment to building great creative work that reflects the makeup of today’s culturally fluid consumers.”
Headquartered in Miami with offices in Buenos Aires, New York and London, the community/la comunidad is owned by Publicis Groupe. It has created work for brands including Verizon, BMW, Volkswagen, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More