Cross-cultural agency the community has hired Daniel Pérez Pallares as executive creative director. Based in Miami, Pérez Pallares will report directly to Joaquin Molla, co-founder and chief creative officer at the community.
Prior to joining the community, Pérez Pallares was the chief creative officer at Leo Burnett Mexico. His successful tenure there included creating Corona’s lauded “Desfronterizate” campaign, which included a spot that, in light of the current socio-political rhetoric, inspired Mexicans to break the “walls” in front of them.
Pérez Pallares has also served as chief creative officer at Maria Sao Paulo, executive creative director at Grey Sao Paulo, chief creative officer at Grey Maruri, and general creative director at Mayo FCB.
Over the years, his work has been recognized by the Cannes Festival of Creativity, the Clios, D&AD, One Show, El Sol and assorted major awards shows in Latin America.
“We look for like-minded people to join our agency and Daniel has the perfect blend of process and improvisation to thrive in our culture,” said Molla.
“Our society is experiencing a moment of transformation and only the most progressive advertising agencies are looking to reflect this change,” said Pérez Pallares. “I am looking forward to being part of the community’s commitment to building great creative work that reflects the makeup of today’s culturally fluid consumers.”
Headquartered in Miami with offices in Buenos Aires, New York and London, the community/la comunidad is owned by Publicis Groupe. It has created work for brands including Verizon, BMW, Volkswagen, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN.
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More