Daniel Evans has been appointed creative director at Leo Burnett London. A digitally-led creative who has built a strong reputation across all disciplines, Evans joins from We Are Social, where he was the associate creative director.
Reporting to Chaka Sobhani, Leo Burnett’s chief creative officer, Evans will work as a creative director on all major pieces of business. His focus will be on building on the quality of the agency’s multi-channel output.
The hiring of Evans is the latest move from Sobhani to strengthen and broaden Leo Burnett’s creative department. His arrival at the agency follows the appointment of creative team James Millers and Andrew Long, the duo who were most recently at MullenLowe London and responsible for award-winning campaigns for Persil, Virgin Holidays, and Lucozade Sport.
At We Are Social, Evans was the creative lead on the YouTube account, building conversations around the brand and creating the “#MadeForYou” campaign that encompassed cinema, digital, OOH, print, and social. He was also the creative lead on the Toyota and Samsung EU and UK accounts, creating the “LED Sheep” work for Samsung.
Evans started his career at Proximity London and worked at agencies including AllTogetherNow, This Here, This is Abundance, Huge, and The Viral Factory. He is also the creator of online website and creative community, Hello You Creatives, which provides education, inspiration and a daily collection of work.
His award-winning work includes the Milka “Last Square” campaign, which won Gold at Cannes in 2014.
Sobhani said: “Dan is a modern creative in every sense–he understands where audiences are, what they want, and looks to serve that up in every way, any where and by any means. He’s unashamedly populist and puts audiences front and center.”
Evans said: “The team and vision that Leo Burnett is building is a really compelling one. I can’t wait to get creating and putting the audience first in our work together. It’s about finding that shared value that great advertising can bring, something that’s at the heart of what Leo Burnett is doing.”
