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    Dan Yessian inducted into Adcraft Hall Of Fame

    By SHOOTUpdated:No Comments759 Views
    FARMINGTON HILLS, Mich. --

    Dan Yessian, award-winning musician, composer and founder of the music, sound design and soundscapes production company Yessian which started in Farmington Hills, Mich., was inducted into the Adcraft Hall of Fame last month at The Madison Building in Detroit. Yessian was recognized for his remarkable career, spanning almost 50 years, and his contributions to the advertising industry locally and across the globe.

    “Dan is an amazing ambassador for the advertising community in Detroit,” said Michelle Rossow, executive director of Adcraft, the oldest advertising association in the U.S. “He is like our city—hardworking, humble and creative at his core.  In addition to building a company with an impressive local client roster, Yessian also gives the Detroit advertising industry a global footprint.”

    Founded in 1971, the company has clients which include some of world’s best-known brands in advertising, film, television, gaming and theme parks such as Ford, RAM, Toyota, Disney, Budweiser, Macy’s, United Airlines, Walmart, Coca Cola, IKEA, Mont Blanc, L’Oreal, McDonald’s, Volvo and Porsche. Yessian himself composed numerous iconic local and national advertising campaign jingles, including “Dittrich Furs by the Dittrich Family,” “Dodge Boys Have More Fun,” and Whirlpool’s “We’re making your life a little easier.”

    Yessian and his two sons, Brian and Michael, who became his partners in the mid-1990s, have grown the company into a worldwide collective of producers, composers, music supervisors and research creatives and recording artists. Yessian the company, with satellite offices in New York, Los Angeles and Hamburg, Germany, also has a music licensing and research division of indie bands and well-known artists called Dragon Lick.

    Tags:Adcraft Hall of FameDan YessianYessian



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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