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    Dan Keefe named head of We Are Social Studios 

    By SHOOTUpdated:No Comments826 Views
    LONDON --

    Global socially-led creative agency We Are Social has appointed Dan Keefe as head of its in-house production division, We Are Social Studios in London. 

    Leading a team of six, Keefe will focus on championing creative excellence and pushing filmmaking boundaries in social-first production at We Are Social Studios.

    In 2022, its most successful year to date, the division produced campaigns for both its own clients and those of We Are Social, including Meta, McCain’s and Pepsi. Keefe will be tasked with building on this success by both strengthening relationships with the agency’s clients and growing the business beyond the existing We Are Social roster. 

    He will be responsible for delivering the agency’s production commitments in its 2023 Equity, Diversity & Inclusion Charter for Change, including ensuring fair representation of talent both on and off screen, and that at least one in three directors on projects are from an underrepresented group. Keefe will report to Lucy Doubleday, We Are Social’s managing partner.

    Keefe joins We Are Social Studios from Coffee & TV where he was executive producer. Here, he developed the company’s evolution from a VFX company to an all-round creative studio, with clients including FOX, Nando’s and Vodafone. Prior to this, he co-founded BBH’s in-house production division Black Sheep Studios and led it to both financial and reputational success. Black Sheep Studios won a BAFTA for the short film ‘Home’ in 2017, and its work has won Cannes Lions, D&AD Pencils and UKMVA awards.

    We Are Social Studios is an award-winning production company set up in 2018 in response to the increasing amount of social first production being produced for We Are Social’s clients. Keefe replaces Jo Lumb, co-founder of We Are Social Studios, who left the company at the end of 2022. 

    Keefe commented: “Brands are increasingly opting for a more agile production model and this is something We Are Social Studios is perfectly placed to deliver. I’m looking forward to getting stuck into this amazing opportunity to lead a business that’s already got great momentum, working with and building upon an impressive roster of brands who want world class, social-first production.”

    Tags:Dan KeefeLucy DoubledayWe Are SocialWe Are Social Studios



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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