Droga5 London, part of Accenture Song, has elevated head of strategy Damien Le Castrec to chief strategy officer. He takes over the role immediately and will report to Droga5 London chief executive Bill Scott, and managing director for Accenture Song in the UK and Ireland.
Le Castrec has been with the agency for five years and has been leading the strategy team since February, following the departure of Dylan Williams. Le Castrec oversaw the strategic leadership on the winning pitches for Paddy Power and the Philips Domestic Appliances global account.
In his two years as head of strategy, he worked on transformative campaigns such as democratising voice tech for Amazon Alexa’s "A Voice is all you need"; and reframing payments from business transactions to business transformations with Barclaycard Payments "The Payment Part is just the start." He also distilled the sustainable credentials of pre-loved clothing for Vestiaire Collective’s "Long Live Fashion."
Before joining Droga5, Le Castrec spent four years at BBH as strategy director on clients including Audi UK and the global account for Mentos and Chupa Chups. In 2015, he won an APG Planning Award and APG Silver for his work for World Animal Protection's "Before They Book" campaign.
