Creative directors well known for their lengthy tenure at The Richards Group
Agency vets Rob Baker and Jimmy Bonner, longtime executive creative directors, have teamed to launch Baker & Bonner Creative Emporium, a multi-disciplined boutique branding shop in Dallas. Baker and Bonner will both serve as chief creative officers of the new venture which will offer clients a wide array of services including branding, design, strategy, consulting, identity, content, social, experiential, website design and public relations.
Prior to forming their Creative Emporium, Baker and Bonner were creative partners and group heads at The Richards Group for more than 17 years and together led some of that agency’s most high-profile and awarded work for clients including Ram Trucks, The Home Depot, PGA Tour Superstore, Spalding, GoRVing, Biltmore, Sea Island, Bridgestone and Firestone. Their 2013 Super Bowl “So God Made a Farmer” commercial for Ram Trucks is one of the best-liked and powerful Big Game commercials of all time.
Baker & Bonner Creative Emporium’s mission is to create iconic, original work for people, brands and production companies. The agency’s clients include one of rock and roll’s most prolific photographers, Danny Clinch and his Transparent Clinch Gallery, London-based Jan Erika Design, Oyster Fine Bamboo Fly Rods, Dallas-based Peacock Alley and R&D Brewing in North Carolina.
“We’ve always talked about starting our own place,” said Bonner. “Given everything going on in the world today, now is the perfect time to launch our creative-driven agency and offer clients financially accessible top-shelf creative services that deliver results.”
Baker added, “Our approach is to be an irreplaceable creative source for emerging and established brands, production houses and entertainment companies. We thrive on coming up with big ideas and executing them with all the craft and wisdom we know how to provide.”
The aforementioned Ram Trucks Super Bowl ad–which earned SHOOT Top Spot distinction–was two-minutes long and tapped into the “So God Made a Farmer” speech made by famed radio broadcaster Paul Harvey in 1978 at the National Future Farmers of America Convention. The eloquent remarks became even more poetic and lyrical when played to a backdrop of images capturing farm life as a slice of Americana.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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