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    Cutwater adds Foster, Huntley, Yen, Schefkind

    By SHOOTUpdated:No Comments3165 Views
    SAN FRANCISCO --

    Independent agency Cutwater has brought on board Stephanie Foster as business development director, Michael Huntley as exec producer, William Yen as media executive, and Rebeca Schefkind as art director.

    In the agency’s newly created role of business development director, Foster will be responsible for finding clients that are in need of a Cutwater, a platform for their brand that cuts through the noise. A strategic thinker, team leader and creative problem solver, Foster formerly managed multidisciplinary teams for traditional, digital and experiential campaigns for clients, including Facebook, Instagram, Audi, TaskRabbit, Phillips 66, 76, Conoco, Russian Standard Vodka, French’s Foods, 1% for the Planet and Tyra Banks. Additionally, she spent time as the VP of Branding & Marketing at a startup incubator in Silicon Valley where her primary focus was advising early to late stage startups on marketing and branding challenges, such as go-to-market strategies and creating branding identities.

    EP Huntley will oversee all production of Cutwater campaigns and projects. Prior to joining the agency, he worked at Argonaut, leading its interactive production department. Earlier he was the head of integrated production at Grey San Francisco. Huntley has extensive experience in interactive, broadcast, and print and has worked with agencies such as Goodby Silverstein & Partners, AKQA, Venables Bell & Partners, McCann Erickson and Eleven. His work for brands including Audi, Sprint, Intel, Microsoft, EA, MetLife, X-Box, Fitbit, and Virgin has been recognized by various award shows, including Cannes, D&AD, Effies, One Show, Addys, Webbys and FWA. 

    Yen will be responsible for managing search and display media activity for Cutwater’s clients. Prior to joining the team, Yen worked at Resolution Media. During his tenure there, his duties and responsibilities focused around SEM (search engine marketing), which now acts as the cornerstone of his skill set. He is currently working on expanding his knowledge horizontally into other channels to be able to create more holistic marketing solutions for improving both brand awareness and acquisition.

    Prior to Cutwater, Schefkind was an art director at Mekanism working on brands including Pepsi, Ben & Jerry’s, MSNBC, Aquafina, Ralph Lauren, and Starbucks. Schefkind started her ad career at mcgarrybowen NY.

    Tags:CutwaterMichael Huntley



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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