CLIENT
Whitehall-Robins/Dimetapp.
PRODUCTION CO.
Carbo Films, Santa Monica. Pedro Avila, director; Rodrigo Prieto, DP; Javier Carbo, executive producer; Marinet Quinones, producer. Shot at Churubusco Studios, Mexico City.
AGENCY
The Bravo Group, New York. Jesus Martin, creative director; Laura Marino, producer; Marga Peces, art director; Cynthia Mejias, copywriter; Laura Marino, music producer.
EDITORIAL/POST
The Cutting Vision, New York. Jeff Beckerman, offline/online editor; Susan Schulson, executive producer. Post Perfect, New York. Victor Mulholland, colorist.
VISUAL EFFECTS
The Cutting Vision. Oriol Puig, effects/graphics artist.
AUDIO POST
The Cutting Vision. Joe Casalino, engineer/mixer.
MUSIC
Freiberg Music, Riverdale, N.Y. Daniel Freiberg, composer/arranger/producer.
SOUND DESIGN
The Cutting Vision. Joe Casalino, sound designer.
THE SPOT
"Viva Dimetapp" (:30) features children playing in a brightly-colored animated world. The kids chant "Hooray for my doctor" and "Hooray for my mom," because each gave the children Dimetapp to relieve their cold symptoms.
Spots broke in November.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More