CLIENT
Whitehall-Robins/Dimetapp.
PRODUCTION CO.
Carbo Films, Santa Monica. Pedro Avila, director; Rodrigo Prieto, DP; Javier Carbo, executive producer; Marinet Quinones, producer. Shot at Churubusco Studios, Mexico City.
AGENCY
The Bravo Group, New York. Jesus Martin, creative director; Laura Marino, producer; Marga Peces, art director; Cynthia Mejias, copywriter; Laura Marino, music producer.
EDITORIAL/POST
The Cutting Vision, New York. Jeff Beckerman, offline/online editor; Susan Schulson, executive producer. Post Perfect, New York. Victor Mulholland, colorist.
VISUAL EFFECTS
The Cutting Vision. Oriol Puig, effects/graphics artist.
AUDIO POST
The Cutting Vision. Joe Casalino, engineer/mixer.
MUSIC
Freiberg Music, Riverdale, N.Y. Daniel Freiberg, composer/arranger/producer.
SOUND DESIGN
The Cutting Vision. Joe Casalino, sound designer.
THE SPOT
"Viva Dimetapp" (:30) features children playing in a brightly-colored animated world. The kids chant "Hooray for my doctor" and "Hooray for my mom," because each gave the children Dimetapp to relieve their cold symptoms.
Spots broke in November.