CLIENT
Cingular Wireless.
PRODUCTION CO.
Film Planet, Venice, Calif.
Flavia Moraes, director; Robert Bukowski, DP; Karin Stuckenschmidt, executive producer; Robyn Bensinger, producer. Shot at Paramount Studios, Hollywood, and on location in Los Angeles.
AGENCY
The Vidal Partnership, New York.
Paco Olavarrieta, chief creative director; Mauricio Galvan, creative director/copywriter; Juan Granados, associate creative director/art director; Mercedes Leonard, director of broadcast production.
EDITORIAL
Cutting Vision, New York.
Jeff Beckerman and Monica Lu, offline editors; Alexandra Leal, producer.
POST
Cutting Vision.
Jeff Beckerman and Monica Lu, online editors; Alexandra Leal, producer.
Moving Images, New York.
Bobbie Thomas, colorist.
The ANX, New York.
John Crowley, colorist.
VISUAL EFFECTS
Cutting Vision.
Jeff Spangler, effects/graphics artist.
AUDIO POST
Cutting Vision.
Joe Casalino, mixer/engineer.
MUSIC/SOUND DESIGN
Cutting Vision.
Joe Casalino, composer/sound designer.
THE SPOTS
Three :30s focus on Cingular’s "free expression" motto. In " Elevator," people in a crowded car are silent until they reach the "Cingular floor," where they let loose and get wild. In "Street," folks waiting to cross an intersection get splashed by a car passing over a puddle of water. They stand quietly until the streetlight flashes the Cingular logo, after which they shout and protest in displeasure. And in "Restaurant," a man who unsuccessfully proposed to his girlfriend lets go of the pain in the "Cingular room."
Spots broke Feb. 8.
