CLIENT
MCI Worldcom/Telecom USA.
PRODUCTION CO.
Jay Thomas Inc., New York. Barbara Campbell, director; Gary Katz, DP; Bill Seiz, executive producer; Heather Wallace, producer. Shot at CECO International Corp., New York.
AGENCY
Admerasia Inc., New York. Nobu Ikushima, art director/creative director; Joseph Alvaro, executive producer; Caroline Fish, copywriter.
EDITORIAL/POST
The Cutting Vision, New York. Jeff Beckerman, offline/online editor; Susan Schulson, executive producer. Manhattan Transfer, New York. Ron Brower, colorist.
VISUAL EFFECTS
The Cutting Vision. Oriol Puig, graphic artist.
AUDIO POST
The Cutting Vision. Joe Casalino, engineer/mixer.
MUSIC
Fearless Music, New York. Jamie Lamm, composer/arranger.
THE SPOT
In the :30 "Baby," Asian babies, clad in pink and blue diapers, play with colorful toy phones as MCI Worldcom’s 10-10321 service is explained in voiceover. The spot was completed in multiple languages, including Korean, Japanese, Mandarin, Cantonese and Vietnamese.
Spot broke in April.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More