CLIENT
MCI Worldcom/Telecom USA.
PRODUCTION CO.
Jay Thomas Inc., New York. Barbara Campbell, director; Gary Katz, DP; Bill Seiz, executive producer; Heather Wallace, producer. Shot at CECO International Corp., New York.
AGENCY
Admerasia Inc., New York. Nobu Ikushima, art director/creative director; Joseph Alvaro, executive producer; Caroline Fish, copywriter.
EDITORIAL/POST
The Cutting Vision, New York. Jeff Beckerman, offline/online editor; Susan Schulson, executive producer. Manhattan Transfer, New York. Ron Brower, colorist.
VISUAL EFFECTS
The Cutting Vision. Oriol Puig, graphic artist.
AUDIO POST
The Cutting Vision. Joe Casalino, engineer/mixer.
MUSIC
Fearless Music, New York. Jamie Lamm, composer/arranger.
THE SPOT
In the :30 "Baby," Asian babies, clad in pink and blue diapers, play with colorful toy phones as MCI Worldcom’s 10-10321 service is explained in voiceover. The spot was completed in multiple languages, including Korean, Japanese, Mandarin, Cantonese and Vietnamese.
Spot broke in April.