CLIENT
Kellogg Co./Kellogg’s Fruit Harvest.
PRODUCTION CO.
Space Program, Universal City, Calif.
Mike Bigelow, director; Russell Boyd, DP; Bill Reilly, executive producer; Siobhan Kelly, head of production; Helen Hollien, producer; Francis Whitebloom, production designer. Shot on location in Auckland, New Zealand.
Shoot New Zealand, Queenstown, New Zealand.
Barbara Williams, executive producer; Jeff Williams, producer.
AGENCY
Leo Burnett USA, Chicago.
Gary Doyle, executive creative director; Tom Gorton, art director; Jason Wright, copywriter; Chris Rossiter, executive producer; Dennis Bannon, producer.
EDITORIAL
Cutters Inc., Chicago.
Steve Stein, editor; Sean U’ren, assistant editor; Chris Johnson, producer.
POST/VISUAL EFFECTS
The Filmworkers Club, Chicago.
Rob Churchill, Fire artist; Heidi Anderson, Flame artist; Pete Jannotta, colorist; Charlie Peterson, 3-D animation; Todd Frease, technical effects director.
AUDIO POST
Another Country Sound Design/Mix, Chicago.
John Binder, mixer/engineer; Michelle Hofbauer, producer.
SOUND DESIGN
Another Country Sound Design/Mix.
John Binder, sound designer.
THE SPOTS
Two :30s—"Irrigation" and "Fields of Battle Creek"—humorously showcase Kellogg’s new cereal, Fruit Harvest, by showing farmers watering and inspecting boxes of the cereal, which grow on trees. The farmers pick only the freshest boxes from the field and carefully scrutinize the contents before approving the quality of the cereal with a nod. The spots end with the tagline, "Ripe for the picking."
Spots broke in March.