CLIENT
American Honda Motor Corp./ Acura.
PRODUCTION CO.
Pictures In A Row, Hollywood. Peter Lang, director/DP; Adam Gross, executive producer; Kari Stratton, producer. Shot on location in Marysville, Raymond, Anna and East Liberty, Ohio; Marin County, Santa Ana and Torrance, Calif.
AGENCY
Suissa Miller Advertising, Los Angeles. David Suissa, chairman/executive creative director; Bruce Miller, president; Mike Davison, director of broadcast production; Dee Cratty, producer; Sacha Romano, production manager; Nigel Williams, associate creative director/art director; Ken Pappanduros, senior copywriter.
EDITORIAL
Pictures In A Row. Gregory Nussbaum, editor.
POST
Company 3, Santa Monica. Stefan Sonnenfeld, colorist. At the Post, Santa Monica. Wayne Shepard, online editor.
VISUAL EFFECTS
At the Post. Wayne Shepard, visual effects supervisor. Pictures In A Row. Gregory Nussbaum, visual effects editor. Amalgamated Pixels, Malibu, Calif. Derry Frost, visual effects supervisor.
AUDIO POST
Margarita Mix de Santa Mónica. Tim Rock, mixer.
MUSIC
Galaxy 500, Los Angeles.
THE SPOT
"Engineering Passion" (:30) shows a series of scenes reflecting Acura’s passion for car making: a journey through the center of a motor, a car being accelerated on a test-bed, a man pouring liquid steel, a woman driving, a little girl’s face. The voiceover points out, "You won’t find our work in museums, for we are artists of the streets … Cars are our passion."
Spot broke in October.