CLIENT
Wellmark Blue Cross Blue Shield of Iowa.
PRODUCTION CO.
Bark Productions, Kansas City, Mo.
Gary Nolton, director/DP; David Bryant, assistant DP; Brad Slaughter, executive producer; Mark Schotte, executive producer/line producer. Shot on location in Kansas City.
AGENCY
NKH & W Inc., Kansas City.
Nick Nicholson, creative director; Stephenie Halterman, producer; D.J. Hyde, art director; Kate Anderson, copywriter.
EDITORIAL
charlieuniformtango, Dallas.
Gigi Cone Welch, editor.
POST/VISUAL EFFECTS
charlieuniformtango.
Jim Eberle, online editor; David Slack, graphics artist.
The Filmworkers Club, Dallas.
Rick Stephenson, colorist.
AUDIO POST
charlieuniformtango.
Russell Smith, mixer.
MUSIC
Listening Chair, Dallas.
Brian Flores, composer.
THE SPOTS
Two :30s—"Pond/Iowa Business" and "Runner/Iowa Consumer"—feature vignettes of people performing everyday activities (running, biking, receiving a gift, skipping stones), while a blue shadow appears near them. The ads feature the tag, "You just can’t beat the blues."
Spots broke in October.