CLIENT
California Lottery/SuperLOTTO Plus.
PRODUCTION CO.
Omaha Pictures, Santa Monica.
Paul Gay, director; Andrzej Sekula, DP; Eric Stern and Adam Bloom, executive producers; Jason Kemp, producer. Shot on location in Los Angeles.
AGENCY
BBDO West, San Francisco.
Jim Lesser, creative director; Jason Roberts, art director; Neil Levy, copywriter; Kate Lee and Chad Garber, producers.
EDITORIAL
Cut + Run Editorial, Santa Monica.
Dan Swietlik, editor; Joe Rounseville, assisistant editor; Jerry Sukys, executive producer.
POST/VISUAL EFFECTS
Cut + Run Editorial.
Mitch Gardiner, online editor/visual effects artist.
R!OT, Santa Monica.
Bob Festa, colorist.
yU+co, Santa Monica.
Garson Yu, creative director; Carol Wong, executive producer; Lane Jensen, producer; Synderela Pang, designer; Maverick Velasco, animator.
AUDIO POST
Margarita Mix de Santa Monica.
Jeff Levy, mixer.
MUSIC
Admusic, Santa Monica.
Tony Morales, composer; Paul Schultz, executive producer.
SOUND DESIGN
740 Sound Design, Santa Monica.
Eddie Kim, sound designer; Scott Ganary, executive producer/creative director; Dave Steinwedel, assistant producer.
THE SPOTS
The five-spot campaign "Big Upside" centers on people suffering the consequences of taking chances with huge downsides. "Ladder" shows a man attempting to use the "this is not a step" on a ladder to gain some height to screw in a light bulb, while his pooch watches. The upside is "eight more inches," while the downside is a "full body cast," as he tumbles to the ground. Other spots include "Restaurant," where the upside is "trying something new," but the downside is "having to eat it"; "Milk," where a nasty creamer means it’s either "lighter coffee" or "nausea"; "Gas," in which a couple runs out of fuel on a deserted nighttime highway and it’s "being right" or "being eaten"; and "Outlet," which shows that plugging a fan into an already overcrowded outlet can mean either "a cooler room" or a "melted hard drive." Each ad ends with a voiceover asking, "Why not take a chance where the upside is millions of dollars and the downside is only a buck?"
Spots broke Aug. 23.
