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    Curious Shift In Spots And Branded Fare

    By SHOOT StaffUpdated:No Comments1305 Views

    By Robert Goldrich

    NEW YORK --

    Animation studio Curious Pictures has brought in a new executive producer of commercials, Mary Knox. She takes over the position held by company partner David Starr who now becomes the shop’s executive producer of branded entertainment. Additionally, Curious has fortified its directorial roster, adding the team of Ugly (Abraham Spear and Rohitash Rao) and taking on representation for Baltimore animation house Buoyant Duck.

    Knox most recently served as a partner at New York-headquartered independent rep firm Commercial Artists Management. She played a lead role in bringing Ugly and Buoyant Duck into the Curious fold, and is known for helping to uncover new creative and directorial talent. Earlier in her career, Knox was the editor of SHOOT.

    Meanwhile Starr’s prime focus turns to the branded content/specialized marketing arena. Curious has already made inroads into this sector with branded entertainment projects for such clients as AOL, Mattel and Burger King.

    The aforementioned directorial additions also figure to make their mark in both spots and branded content. Ugly gained inclusion into Saatchi & Saatchi’s New Directors Showcase earlier this year. The duo recently wrapped a multi-spot, integrated branding campaign for Fuel TV, FOX Sports’ new extreme sports network. In addition to working in spots, Ugly intends to add to Curious’ capabilities in the emerging market for short animated films that can be downloaded and viewed on cell phones.

        James Proimos is the animation director for Buoyant Duck. He comes aboard Curious’ roster of directors. Proimos is currently working on projects for National Geographic TV and Film, as well as an animated feature for Nickelodeon Movies. Over the years, Buoyant Duck’s work has garnered recognition at the Clios, The One Show and the Cannes International Advertising Festival.

    Category:News



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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