While continuing as chief strategy officer of BBDO New York, Crystal Rix, has now also taken the role of global chief marketing officer for BBDO Worldwide.
In her added new capacity, Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; and she will play a central role in business development–helping to bring the right models and strategic solutions forward to solve clients’ business problems.
“Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network,” said Andrew Robertson, president and CEO, BBDO Worldwide. “Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
Rix has been with BBDO for 15 years. Prior to being named CSO of BBDO New York, she served as director of business development and as planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie).
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More