CLIENT
Indian Motorcyle Corp./Indian Chief.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Chuck Bennett, director; Guillermo Navarro, DP; Cami Taylor and Carole Hughes, executive producers; Andrew Denyer, producer. Shot on location in Ridgecrest, Calif.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Rob Schwartz, executive creative director; Eric Voegele, producer; Gary Pascoe, copywriter; John Payne, art director.
EDITORIAL
Stuart Waks & Co., Santa Monica.
Frank Effron, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Noel Castley Wright and Libor Zednicek, Henry artists; Mike Pethel, colorist.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer.
MUSIC
Singing Serpent, San Diego, Calif.
Kenneth Thibodeau and Rafter Roberts, composers.
SOUND DESIGN
Machine Head, Venice, Calif.
Stephen Dewey, sound designer.
THE SPOT
"Genie" opens on a close-up shot of an Indian Chief motorcycle engine. Slowly the camera pulls out to reveal the entire bike, then a second and a third cycle. Finally a man comes into frame, holding a genie lamp in his hand. He drops the lamp as the voiceover states, "The new Chief from Indian. It’s everything you ever wished for."
Spot broke in May.