CLIENT
Clif Bar/Luna and Luna Glow.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Marcus McCollum, director; Jeanne Lipsey, DP; Peter Abraham, executive producer/producer; Camille Taylor and Dan Lindau, co-owners. Shot on location in South Pasadena, Calif.
AGENCY
WongDoody, Los Angeles.
Tracy Wong, creative director; Michael Boychuk, associate creative director/art director; Jeff Bossin, copywriter; Brian O’Rourke, producer.
EDITORIAL
WongDoody.
Ben DeSousa, editor.
POST
Company 3, Santa Monica.
Sean Coleman, colorist; Trisha Wilson, producer.
Brickyard VFX Pacific, Santa Monica.
George Fitz, online editor.
AUDIO POST
POP Sound, Santa Monica.
Stephen Dickson, mixer.
SOUND DESIGN
POP Sound.
Stephen Dickson, sound designer.
THE SPOT
In "The Talk," a mom walks into her daughter’s bedroom and tells the girl that she has come to "talk about her body." The teen is uncomfortable, stating that they "talked about this when I was in the fourth grade." The mother hesitantly asks if she has "one of these," as she reaches into her pocket for something. The daughter pulls a box out from under her bed and reveals that she does indeed have what her mom was talking about—Luna bars.
Spot broke May 1.
