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    Crossroads Plays H2 Asteroids

    By SHOOT StaffUpdated:No Comments1459 Views
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    CLIENT

    General Motors/Hummer/H2.

    PRODUCTION CO.

    Crossroads Films, Los Angeles.

    Nick Lewin, director; Julian Whatley, DP; Camille Taylor and Dan Lindau, co-owners; Carole Hughes, executive producer; Andrew Denyer, producer. Shot on location in Lancaster, Calif.

    AGENCY

    Modernista!, Boston.

    Gary Koepke, and Will Uronis, creative directors/art directors; Lance Jensen and Shane Hutton, creative directors/copywriters; Jill Andresevic, producer.

    EDITORIAL/

    SOUND DESIGN

    Lost Planet, New York.

    Geoff Hounsell, editor/sound designer; Betsy Beale, executive producer; Rana Martin, producer.

    POST/VISUAL EFFECTS

    The Mill, New York.

    Angus Kneale, Flame artist; Richard de Carteret and Phil Oldham, Flame assistants; Eric Pascarelli, visual effects supervisor; Aron Hjartarson, 3-D artist; Wendy Garfinkle, producer.

    Company 3, New York.

    Tim Masick, colorsist; Luana Ayres, producer.

    AUDIO POST

    Sound Lounge, New York.

    Philip Loeb, mixer.

    THE SPOT

    "Asteroids" opens on what appears to be footage from the videogame. As a shooting ship blows up incoming asteroids, a small outline of an H2 comes into view and heads for the shooter. The little ship fires at the H2, but it winds up destroyed by the Hummer vehicle. The ad then cuts to live-action footage of an H2 driving under a desert sky, as the tag concludes, "Hummer. Like nothing else."

    Spot broke in June.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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