CLIENT
Nissan North America/Nissan Murano.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Nick Lewin, director; Tom Krueger, DP; Camille Taylor and Dan Lindau, co-owners; Carole Hughes, executive producer; Andrew Denyer, producer. Shot on location in San Francisco.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Joe Shands, creative director; Ron Schlessinger, copywriter; Mark Scheider, art director; Mike Yagi and Chris Lynch, associate creative directors; Dominique Manning, producer.
EDITORIAL
Venice Beach Editorial, Los Angeles.
Rick Shambaugh, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Steve Rodriguez, colorist; Denise Brown, producer.
Method, Santa Monica.
Neysa Horsburgh, executive producer; Rachel Koch, producer; Russell Fell, visual effects shoot supervisor; Chris Staves, visual effects artist.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer.
MUSIC/SOUND DESIGN
stimmüng, Santa Monica.
Spookey Ruben, arranger; Gus Koven, sound designer.
THE SPOT
"The Cove" opens on a Nissan Murano with two yellow kayaks atop its hood, maneuvering the streets of San Francisco, as an arrangement of "Take Me Out to the Ballgame" plays. Eventually, the father and son in the Murano arrive at their destination—SBC Park—where they place their kayaks into McCovey Cove, joining other fans who have the same idea. The crack of the bat is heard, followed by the roar of the crowd, as the father and son watch a homerun ball land in the Cove. The :30 fades to the Nissan logo and the "SHIFT_" tag.
Spot broke April 4.