Jeff Teicher named director of experience design
Crockett Jeffers and Jacqueline Fodor have returned to Venables Bell & Partners as associate creative director and director of art production, respectively. Additionally Jeff Teicher has been appointed director of experience design.
Jeffers is coming back to VB&P from BBDO SF, where he helped oversee creative on Mars pet care, Seeds of Change, 826 Valencia and the California Coastal Commission. During his first six-year stint at VB&P, he contributed to some of the agency’s most notable work, including Audi Super Bowl favorites “Release the Hounds” and “The Chase” as well as Audi’s “Alien,” Barclays’ “Fake,” and oversaw work for Slim Jim, Chef Boyardee and Healthy Choice. Jeffers’ work has been recognized by The One Club, Cannes Lions, New York Art Directors Club, Communication Arts and the AICP Show, among others. He began his career as a copywriter at Butler Shine Stern & Partners and later, while at TBWAChiatDay San Francisco, he helped launch the adidas’ “Impossible is Nothing” platform. He will report to Will McGinness, partner and executive creative director, VB&P.
Fodor returns to VB&P from Google’s Brand Studio where she helped to launch the Google Store. In her first run with VB&P, she led and partnered with creatives to bring big and bold print, art and experiential concepts to life for clients like Intel, eBay, Audi and Google Fiber. Prior to VB&P, Fodor was director of integrated production at Duncan/Channon, overseeing work for Hard Rock, Birkenstock, Esurance, Stubhub, Jackson Family Wines, Fosters, SEGA, and Konami, among others.
Teicher permanently joins VB&P after freelancing in the fall to create Reebok’s “Be More Human” online experience. Reporting to McGinness, Teicher will expand the agency’s digital creative offering to include a more user-centric design practice. He brings to VB&P 20 years of experience building this capability within brand advertising agencies and startups to produce world class interactive work. During this time, he’s developed award-winning interactive experiences for web, mobile, and social campaigns and products for brands such as Sony, Burger King, Coke Zero, Beats by Dre, Volkswagen, Google, Facebook and YouTube.
These new hires coincide with the recent appointment of David Corns, as head of client services and account management. Corns will oversee the agency’s account management department, as well as its largest account, Audi of America. Prior to VB&P, David served as an executive at CP+B, where he was instrumental in leading Burger King in CP+B’s London, Miami and Boulder offices and attracting new business like Coca-Cola Zero and Applebees. Most recently, he developed the agency’s brand invention practice, where he helped evolve fledgling ideas into successful businesses.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More